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Menu Talk with Pat and Bret

Menu Talk with Pat and Bret is a collaboration between Restaurant Business senior menu editor Pat Cobe and Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Exploring the first IHOP-Applebee’s cobranded restaurantExploring the first IHOP-Applebee’s cobranded restaurant

Menu Talk: Pat and Bret share the latest food & beverage news, plus an interview with Sarah Thompson, executive chef of Casa Playa at the Wynn Hotel Las Vegas

Bret Thorn, Patricia Cobe

February 25, 2025

Pat Cobe, senior menu editor of Restaurant Business, recently attended a milestone event for the town of Seguin, Texas: the debut of the first Applebee’s-IHOP cobranded restaurant.

With around 110 items, the menu is about as large as those of Applebee’s and IHOP individually, featuring their greatest hits alongside collaborative mashups, like a Buffalo chicken omelet that Pat particularly enjoyed.

Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality, remarked that, although Buffalo chicken is everywhere, and spicy breakfasts are now quite commonplace, this is the first Buffalo breakfast item he has seen.

He and Pat also discussed menu items that debuted at other chains, including caviar service that is now available at Sullivan Steakhouse and sister brand Eddie Merlot’s. At $110, it’s a premium offering, to say the least, but the co-hosts observed that if there weren’t demand for it, they wouldn’t have added it to their menus.

There were also some interesting new collaborations, most notably Taco Bell introducing Birthday Cake Churros developed in concert with the New York City-based pastry shop Milk Bar.

A couple of doughnut chains also introduced collabs of different sorts. Duck Donuts rolled out Sonic the Hedgehog-themed treats in celebration of the debut of Sonic the Hedgehog 3 on streaming service Paramount+. Meanwhile, Krispy Kreme rolled out more broadly movie-themed items, such as a Caramel Popcorn doughnut and a Blue Raspberry Slush doughnut in partnership with Hulu, apparently encouraging people to snack on the treats while watching their favorite shows at home.

Related:How this former hair salon owner built a thriving brunch brand in Atlanta

Bret also interviewed Sarah Thompson, executive chef of Casa Playa, a coastal Mexican restaurant at the Wynn Las Vegas, who discussed her approach to procuring top-notch ingredients and elevated cuisine while also appealing to the many guests who just want tacos and queso fundido without a lot of fuss.

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Menu Talk is a collaboration between Restaurant Business Senior Menu Editor Pat Cobe and Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality. You can subscribe to it wherever you listen to podcasts.

About the Authors

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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