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Restaurant sales, employment growth stall in November

Jobless rate edged down to 6.7%, but Black Box Intelligence says same-store sales declined 10.3%

Ron Ruggless, Senior Editor

December 4, 2020

2 Min Read
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November overall national unemployment edged down to 6.7% in November, the U.S. Bureau of Labor Statistics reported Friday, but food services and drinking places lost a net 17,400 jobs.Spencer Platt / Staff / Getty Images News

The restaurant industry’s recovery from the spring depth of the COVID-19 pandemic appeared to stall in November, according to employment, sales and traffic data released this week.

November overall national unemployment edged down to 6.7% in November, the U.S. Bureau of Labor Statistics reported Friday, but food services and drinking places lost a net 17,400 jobs.

“The November employment decline wasn’t a complete surprise, as restaurant sales growth ground to a halt in October,” according to the National Restaurant Association’s monthly report. “As a result, the restaurant industry remains 2.1 million jobs below its pre-coronavirus level.”

Dallas-based Block Box Intelligence on Thursday said November restaurant same-store sales were down 10.3% and same-store traffic was down 16.3% as most of the nation saw a surge in COVID-19 cases and deaths, leading to more local restrictions.

“Restaurant sales saw another decline during November, posting the worst results since August,” Black Box reported, noting that was a 3.8 percentage-point decline from October’s results. That was the first month since April that restaurant sales performance had worsened month over month.

“The last time sales growth diminished back in April, the country was at the height of the stay-at-home guidelines and under the most restrictive dine-in capacity limits,” Black Box said.

The restaurant association’s chief economist, Bruce Grindy, noted that a resumption of job growth in the industry doesn’t have an immediate catalyst in the immediate future.

“Given the rising restrictions on indoor dining and the likelihood of significantly scaled-back holiday celebrations, business conditions will remain extremely challenging in the coming months,” he noted.

An association survey in November found half of restaurant operators expect their staffing levels to decline during the next three months. “Only 5% of operators anticipate increasing staffing levels during the next three months,” the association said.

By segment, full-service operators (58%) were more likely than limited-service restaurateurs (40%) to say they expect to reduce staffing levels during the next three months.

The Bureau of Labor Statistics on Friday said total nonfarm payroll employment rose by 245,000 in November.

“The pace of improvement in the labor market has moderated in recent months,” the bureau said. “In November, notable job gains occurred in transportation and warehousing, professional and business services, and health care. Employment declined in government and retail trade.”

November’s loss of jobs in food and beverage establishments led the Independent Restaurant Coalition to highlight its call for federal industry assistance.

“We have warned Congress for months that winter will bring another wave of closures and layoffs – they’re here,” the coalition said in a statement. “Outdoor dining is a distant memory while indoor dining has been restricted in many states across the country, and — unlike in March — restaurants have already endured 10 months of diminished revenue.”

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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