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Hannah’s Bretzel in Chicago sets standard for sustainability

Take a tour of this European-style sandwich chain and its efforts to reduce its environmental footprint

Lisa Jennings, Executive Editor

June 8, 2022

 

Back in 2005 — before climate change took on a sense of urgency — Florian Pfahler launched a sandwich concept in Chicago with what was then a groundbreaking approach to sustainability.

Hannah’s Bretzel, a concept named for his first daughter, offers European-style sandwiches on freshly baked whole-grain “bretzel” bread, or pretzel baguettes, using premium, organic ingredients. But he also built the brand with the smallest environmental footprint possible — following sustainability trends seen in Europe, where Pfahler was raised.

For example, Hannah’s units were opened only in buildings operating 100% on solar and wind power (in partnership with an energy provider). All packaging and food waste is composted. Deliveries are made with an electric Mini Cooper. The chain was a founding member of Chicago’s Green Restaurant Co-op, to help other concepts on their sustainability journey.

But the pandemic took a toll on Hannah’s Bretzel, which had grown to seven units by 2019. When Chicago workers were forced to stay home, the breakfast-and-lunch concept saw its audience disappear.

Now two Hannah’s Bretzel locations remain open, and a third may re-open soon as workers come back to the office, said Tatiana Boucher, the chain’s brand manager.

The challenge now is finding workers for the restaurants, as it is for most restaurants across the city, she said. “We have interviews and lovely people who come through. Sometimes they show up and sometimes they just don’t.”

Still, Hannah’s Bretzel remains committed to sharing the message that sustainability can be written into a brand’s DNA. Each restaurant has a different design — with a very German emphasis on natural woods and living room-style seating — but the sustainability story is literally on every wall.

Perhaps most noticeable, is the scent of bread baking, with the bretzels — both full-sized and the bun-like “wecken” version for smaller appetites — made in house in full view of diners.

Here’s a tour of Hannah’s Bretzel in Chicago.

Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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