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H-E-B, Hy-Vee add restaurant locations

H-E-B debuts True Texas Boil House; Hy-Vee plans new Wahlburgers

Russell Redman, Senior Editor

February 1, 2019

3 Min Read
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Supermarket chains H-E-B and Hy-Vee continue to expand their presence in the restaurant arena.

San Antonio-based H-E-B launched its 12th restaurant concept with the opening of seafood venue True Texas Boil House in Houston on Jan. 25.

And earlier this week, West Des Moines, Iowa-based Hy-Vee announced plans to open a new Wahlburgers casual restaurant and bar early this summer in Wisconsin, the burger franchise’s first location in the state and Hy-Vee’s fourth Wahlburger’s location.

H-E-B’s True Texas Boil House is located on the front patio of its supermarket at 10100 Beechnut St. in Houston. The 625-square-foot eatery offers grab-and-go baskets and combos of shrimp, crawfish and crab legs, which are boiled and sold by the pound. The menu also features fried catfish and shrimp; side dishes such as Cajun fries, hush puppies, coleslaw and seasoned corn and potatoes; and a range of dipping sauces.

Customers can take their seafood home or eat it at outdoor tables in front of the restaurant, which is open from 3 p.m. to 9 p.m. on Mondays and from 11 a.m. to 9 p.m. on Friday through Sunday.

H-E-B picked Houston for the first True Texas Boil House location because of the grocer’s popular parking-lot crawfish boils, Chavel Melchor, perishable leader at the Beechnut H-E-B store, told the Houston Chronicle.

In June, H-E-B kicked off another new restaurant concept, True Texas Tacos, inside a new 9,000-square-foot convenience store in San Antonio. The taco shop features a menu of over a dozen freshly made breakfast and specialty tacos. Also in the store is H-E-B’s 10th South Flo Pizza outlet, which offers made-to-order pizza to go for $10.

Other restaurant and food-to-go concepts launched by H-E-B include 3 Double-O Nine Restaurant & Bar, Café Mueller by H‑E‑B, Oaks Crossing Restaurant & Bar, Table 620 Dining & Drinks, Yumai Sushi & Noodle Bar, Café at H‑E‑B, Café on the Run, Flaming Bird, Stackers Handmade Sandwiches and True Texas BBQ.

Meanwhile, Hy-Vee’s new Wahlburgers restaurant is slated to be located at The Corners of Brookfield shopping center in Brookfield, Wis. The 6,000-square-foot restaurant will offer signature burgers; made-from-scratch recipes; homestyle dishes; fish, chicken and vegetarian options; and a full bar, including specialty drinks such as adult frappes and floats.

Hy-Vee in 2017 unveiled plans to build, own and operate 26 Wahlburgers restaurants. Its first three Wahlburgers opened last year at Mall of America in Bloomington, Minn.; West Des Moines; and Olathe, Kansas. The Midwestern grocers also sells Wahlburgers-branded menu items at its full-service Hy-Vee Market Grille restaurants in the Des Moines area.

Link_2520-_2520Hy-Vee_Wahlburgers_grand_opening_Mall_of_America.pngDonnie, Paul and Mark Wahlberg with Hy-Vee CEO Randy Edeker at the grand opening of the Wahlburgers restaurant at Mall of America.

“Hy-Vee is excited to open its fourth Wahlburgers location and to bring a new dining experience to Wisconsin,” Hy-Vee Chairman and CEO Randy Edeker said in a statement. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”

Hingham, Mass.-based Wahlburgers operates 29 restaurants in 19 states and Canada. Chef Paul Wahlberg launched the franchise with his celebrity brothers Mark and Donnie Wahlberg in 2011.

“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Brookfield Wahlburgers location,” said Chef Wahlberg. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you feel like family.”

About the Author

Russell Redman

Senior Editor, Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.


Russell Redman’s experience:

• Supermarket News - Informa

Senior Editor 

April 2018 - present

• Chain Drug Review/Mass Market Retailers - Racher Press

Desk/Online Editor 

Sept. 2008 - March 2018

• CRN magazine - CMP Media

Managing Editor

May 2000 - June 2007

• Bank Systems & Technology - Miller Freeman

Executive Editor/Managing Editor
Dec. 1996 - May 2000

• Supermarket News - Fairchild Publications

Financial Editor/Associate Editor
April 1995 - Dec. 1996

• Shopping Centers Today Magazine - ICSC 

Desk Editor/Assistant Editor
Dec. 1992 - April 1995

• Testa Communications

Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)

Jan. 1991 - Dec. 1992 

• American Banker/Bond Buyer

Copy Editor
Oct. 1990 - Jan. 1991

• This Week newspaper - Chanry Communications

Reporter/Editor
May 1989 - July 1990 

 

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