Bill Main, Partner and CFO, Oceanshore Restaurants (The Shore Bird Restaurant), El Granada, CA

Bill Main is a classic entrepreneur, bringing his tenacity and experience to bear on the daily challenges of operating a restaurant. At 37 years old, he's opened 8 facilities, ranging from full service restaurants to taverns, bars and hotels, in Alaska, California and Oregon. Besides operating The Shore Bird, in Princeton-By-the-Sea, he's totally immersed in the industry -- as a joiner, a writer and a public speaker. Main is currently writing a book on profitability in the full service restaurant.