RH 25: SBE

Headquarters: Los Angeles

Annual sales: Approximately $100 million last year

Units: 33

Key personnel:
• Sam Nazarian, chairman & c.e.o.
• Matt Erickson, s.v.p. restaurants
• John Kolaski, v.p. restaurant operations

Single concepts:
• Cleo (nouveau Middle Eastern at The Redbury in Hollywood)
• Mercato di Vetro (Italian-inspired shared plates)
• Gladstones (upscale-casual seafood)
• Michael Schwartz Restaurant (seasonally inspired contemporary American cuisine at The Raleigh in Miami Beach)
• Tres (José Andrés’ take on comfort food at SLS Beverly Hills)
• East (nightclub with dining room, lounge, bar and catering)
• The Abbe (gay bar offers comfort food from Danny Elmaleh)

Cleo

Multiple locations:
• The Bazaar by José Andrés (reimagined Spanish in indoor-piazza setting in Beverly Hills and Miami Beach)
• Katsuya by Starck (sushi concept with five high-profile California locations and one each in Houston and Miami Beach)
• Umami Burger (gourmet burger joint with 15 California locations and one in Miami Beach)
• 800 Degrees (new fast-casual pizza concept with one LA. location, but plans for many more, including in Las Vegas)

Upcoming projects:
• The Bazaar by José Andrés (to open at SLS Las Vegas in 2014)
• The Griddle Café (a partnership with Jodi Hortze, the founder of the famed Hollywood breakfast hotspot, at new SLS in Vegas)
• Double Barrel Roadhouse (restaurant and bar with American comfort food and live music to open at Monte Carlo in Vegas)

Why it’s cool

These guys are the cutting edge of cool and have been since Nazarian founded SBE in 2002. The sense of exclusivity that started with Hollywood nightclubs even celebrities would wait in line for—Hyde Lounge (“The most exclusive nightclub in America.” - LA Times), The Sayers Club (“An industry hot spot.” - Rolling Stone) or The Abbe (“The best gay bar in the world.” - MTV)—has expanded to hotels, restaurants and beyond SoCal. The Bazaar at the SLS Beverly Hills was the last restaurant to get four stars from the LA Times (in 2009!), which described the experience as “Fellini-esque, a gastronomical circus, a flirtation with the flavors and soul of Spain.” Danny Elmaleh, a 2007 Restaurant Hospitality Rising Star, has found acclaim with his nouveau Middle Eastern cuisine at Cleo and his Italian Mercato di Vetro. Katsuya by Starck (a collaboration with master sushi chef Katsuya Uechi and designer Philippe Starck), Umami Burger (SBE is a 50-50 partner in the Adam Fleischman creation) and 800 Degrees (the fast-casual pizza concept from Umami Burger) are examples of Nazarian’s keen eye for finding the right partners.

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