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Meet About T:me, the newest coffee shop taking the automat route

The 3-unit chain in New York City is expanding rapidly and has plans for more locations

Holly Petre, Assistant Digital Editor

June 15, 2022

1 Min Read
RestaurantHospitality logo in a gray background | RestaurantHospitality

About T:me, New York’s newest automated coffee shop, is expanding fast. Take some time to learn more about this emerging chain.

The brand opened three shops in the month of April in the country’s largest city and uses advanced technology to make its coffee drinks. That tech includes Eversys machines that can brew up to 200 cups of coffee per hour.

Those machines can also pour milk and coffee at the same time, reducing waste that traditional coffee shops produce — around 10% to 20% of milk waste is produced when creating a latte in a traditional setting.

Many people come into the store to eat the foam off the cappuccino with a spoon. Even after 20-30 minutes, the foam remains on About T:me’s coffee drinks.

The spill-proof technology used on both the hot and cold drinks were inspired by the coffee spills on a laptop, which lead to a can for cold drinks and a spill-proof lid for hot ones. About T:me wants to provide grab-and-go coffee at a premium quality.

Yet another machine cans the drinks.

A lot of customers also love to pour the milk into the canned cold brew drinks and watch the milk tie dye the brown coffee in the store.

Watch a video of the experience in-store on our TikTok and Instagram here.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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