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How chef Sam Marvin is surviving after he had to make the transition from three restaurants to one butcher shop

Sam Marvin, owner of Echo & Rig and Pluck, has had to close all three of his restaurants during COVID-19

Joanna Fantozzi, Senior Editor

April 27, 2020

2 Min Read
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Pivot seems to be the mantra of the hour for independent restaurant owners and chefs trying to survive as the effects of the coronavirus pandemic subsist. Sam Marvin, chef and owner of Echo and Rig in Sacramento and Las Vegas, and Pluck in Carlsbad, Calif. is no different. Over the past six weeks, Marvin has been forced to close all three of his restaurants, although he was able to keep the butcher shop on the first floor of his Las Vegas restaurant and has focused his entire attention on pivoting that retail experience.

sam-marvin-photo.jpg“Today in supermarkets, you maybe can’t find meat and chicken, so we’re lucky enough to haver that sliver of business still alive and promote,” Marvin said. “We’ve added a lot of to-go food in our butcher shop. We’re calling it grab and go: its already been cooked and is in tamper-proof packaging, so now when you come in to buy your steak, you can buy some carrots, or salad or bread.”

Although Marvin still has that one small aspect of his business running, he has had to lay off all but 15 of his employees and has worried about expenses like paying their vendors and making sure they don’t get evicted. But he still has hope for the future when his restaurants are able to reopen, and operations return to a new level of normalcy.

 “We will have sanitizer on cook stations, and instead of five guys on the line we’ll have three guys on the line, lot of little changes for sure,” Marvin said. “We will require masks and take the temperature of our guests to make sure our employees are safe. It will be all sanitization and safety first, and everything else comes second.”

Check out our Zoom interview with Sam Marvin to learn more.

This is part of our Stories from the Front Lines series.
 

 

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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