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Guatemalan bakery-cafe brand opens first U.S. location

San Martin Bakery & Restaurant settles into Dallas, plans expansion

Ron Ruggless, Senior Editor

May 2, 2019

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Guatemala-based San Martin Artisan Bakery & Restaurant, with 50 locations in Central America, has set its sights on expansion in North America.

The family-owned bakery-restaurant concept opened its first location in Dallas in December and is looking for more locations in the area.

The 7,800-square-foot new construction features a two-story-high gallery, with the upper levels showcasing a live fern and greenery wall garden, above a seating area that separates a bakery and pastry shopping area on the left side and a dining room and kitchen on the right. The location offers more than 200 seats.

Both sides of San Martin offer areas for ordering Guatemalan coffee to consume on premises or to go.

“We hope to open additional operations in North Dallas and beyond, perhaps later this year,” said Gabriel Castillo, the younger son of founder Andrés Castillo, who purchased a bakery started in 1974 and expanded it into the bakery-restaurant-coffee shop hybrid. Gabriel Castillo heads the brand’s U.S. operations for the brand.

The younger Castillo said his older brother attended Southern Methodist University in Dallas and his sister, who helped design the restaurant, attend art school in the area, so the family was familiar with the Dallas area.

The company has 42 locations in Guatemala and eight in El Salvador. The first U.S. bakery opened in Dallas’ Uptown neighborhood in December, along with a commissary in the city’s Design District.

The menu features a variety of soups, salads, sandwiches, pastas and pizzas.

“We’re finding the U.S. customers really like weekend brunch,” Castillo said at the restaurant. Beverages include wines, beers and sangrias. Prices for pastries start at 50 cents each and decorated cakes are around $26.99.

The shop also sells Guatemalan crafts and coffees and serves from 7 a.m. until 9 p.m. most days.

All photos by Ron Ruggless 

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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