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Arizona’s Koi Poke to franchise as Koibito Poke

Retired MLB pitcher Todd Stottlemyre to lead expansion efforts

Ron Ruggless, Senior Editor

October 23, 2019

1 Min Read
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Koi Poke, a six-unit Arizona fast-casual bowl concept, has recently launched a franchising effort as Koibito Poke under the leadership of former MLB pitcher Todd Stottlemyre, the company said this week.

The first Koi Poke restaurant opened in May 2017, and the Scottsdale, Ariz.-based Koi Franchise LLC intends to focus its initial efforts in the states of California, Colorado, Nevada and Washington, the company said.

A spokeswoman said the existing locations will remain as Koi Poke, and future franchised locations will be under the Koibito Poke flag.

Koi Franchise LLC Todd Stottlemyre 200pixel.jpgStottlemyre, who serves as president of Koi Franchise LLC, said in a statement: “With the quick success of Koi Poke in Arizona and realizing we have the potential to build the right team to leverage a brilliant plan for creating a franchise model, it was impossible for us not to look at expanding this brand on a national level.”

Stottlemyre, who played played 15 seasons for the Toronto Blue Jays, Oakland Athletics, St. Louis Cardinals, Texas Rangers and Arizona Diamondbacks, added that “high-performing coaching” would be integrated into the Koibito Poke franchise efforts.

Koibito, which translates from the Japanese as “sweetheart,” is built on word for “love,” or koi. The company said beyond the initial four franchise states, it would look at opportunities in the Midwest and beyond.

Related:LemonShark is shifting poke out of the fast-casual market

Both brands feature a “build-a-bowl” format that allows customers to customize their meals.

The restaurants feature a bar with options that include red and white wine, champagne, beer on draft and in the bottle and a selection of sakes.

The company said the initial franchisee fee is $30,000.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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