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Flavor of the Week

The latest 'Flavor of the Week' information and uses of new flavors that are trending in restaurants with data from Datassential

Flavor of the Week: Indian cuisine’s hearty butter chicken

Datassential

April 17, 2020

6 Slides
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This Flavor of the Week is a hearty, comforting, creamy, savory dish that offers consumers a filling and fulfilling option.Ravsky/iStock/Getty Images Plus

Butter chicken is a quintessential dish found in Indian restaurants in the United States and other Western countries.

This Flavor of the Week is a hearty, comforting, creamy, savory dish that offers consumers a filling and fulfilling option. In its most basic preparation, butter chicken is comprised of spiced yogurt, chicken and a sauce made with butter, cream, onions, ginger, tomatoes and warming spices such as cumin, turmeric and cinnamon.

Marketing research firm Datassential reports that 60% of American consumers know about butter chicken and less than 40% of them have actually tried it. It has risen by nearly 40% on menus at U.S. restaurants in the last four years. Still considered a unique flavor in the States, butter chicken is popular among patrons of progressive fast-casual restaurants and casual-dining independents.

Find out more about this edition of Flavor of the Week by clicking through the slideshow which also includes menu ideas.

About the Author

Datassential

Datassential is a market research firm providing data, intelligence and market research to the foodservice industry. 

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