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Menu Talk with Pat and Bret

Menu Talk with Pat and Bret is a collaboration between Restaurant Business senior menu editor Pat Cobe and Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Commander’s Palace’s virtual wine & cheese tastings take hospitality beyond the four walls

The “Zoom that saved Wednesdays” is a popular new revenue stream

Bret Thorn, Senior Food Editor

November 5, 2020

2 Min Read
RestaurantHospitality logo in a gray background | RestaurantHospitality

The owners of Commander’s Palace, the 125-year-old fine-dining landmark in New Orleans, have long wanted to expand the experience that they offer their guests to a broader audience. With the onset of the novel coronavirus pandemic, they figured out how to do that: Every Wednesday, owners Lally Brennan and Ti Martin, and Commander’s wine director Dan Davis, host a Zoom chat for which virtual attendees get deliveries of wine, cheese, charcuterie and accompaniments and taste them all together, often joined by the producers of those products.

The Virtual Wine & Cheese Party — or the “Zoom that saved Wednesdays” as some regular attendees now call it — has developed a loyal following among locals, and their first attempt at a national chat had more than 1,000 attendees.

It’s a money-making venture that has helped keep the lights on at Commander’s Palace during the pandemic, but the logistics, especially for the national show, have been a challenge, and a learning experience.

In this edition of In the Kitchen with Bret Thorn, Brennan, Davis and Martin share what they’ve learned in developing this new revenue stream. We also learn about Commander’s new executive chef Megan Bickford, who has replaced Tory McPhail, how to hold virtual auctions, and what the restaurant is planning for the holidays.

Related:Commander’s Palace names Megan Bickford executive chef of New Orleans landmark

Here's a sneak peak of the interview:

 

Here's the full podcast:

In the Kitchen with Bret Thorn · Commander’s Palace’s virtual wine & cheese tastings take hospitality beyond the four walls

 

 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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