Buffets Inc. is among the restaurant companies getting in on the gift-card game.
Don’t take our word for it that gift cards are one of the best holiday season cash flow-boosters your restaurant can offer. Instead, take a look at how aggressively some savvy operators are going after gift card business this year, even while adding restrictions to better control how card purchaser bonus rewards can redeemed. Let’s start with a quick review of why gift cards are such a good deal for restaurants. In addition to delivering their face value in cash up front, ...
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