Now that the holiday gift-buying season is about to hit high gear, it might be time to investigate whether the promise of digital gift cards—cheaper (for you) and more convenient (for both you and your customers)—matches the reality. Cracker Barrel is already on board. True, the non-digital gift card options you use now might not be particularly costly or burdensome to administer. And this low-tech way works fine. But some operators are wondering if the hands-off nature of ...
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