Not only do homegrown ingredients often taste better, but guests are willing to pay more for food that is locally sourced, according to multiple sources researching the local movement. In a recent study of consumers conducted by consulting firm A.T. Kearney, “fresh” was the most important factor in determining how much respondents were willing to pay for food. “There is a very strong correlation between fresh and local,” says Mike Goldblatt, a consultant at A.T. ...

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