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From the editor: Technology is taking over restaurants

Lisa Jennings, Executive Editor

July 7, 2017

1 Min Read
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There’s been a lot of fuss lately about technology in restaurants. 

“Robots will replace workers,” say the hysterical. “We’re losing the human touch!” 

That isn’t likely to be true, at least not for some time. But restaurant operators have been thrust into a complex and rapidly changing world of technology that is changing they way they run their businesses. 

Much attention is given to customer-facing technology, like delivery, self-ordering and paying ahead. It’s tech designed for convenience. And if restaurants make the lives of their guests a bit easier, those guests are more likely to come back. 

Behind the scenes, however, technology is becoming a tool for efficiency. 

Restaurant operators are building smarter kitchens, weaving the thread of technology through the tapestry of operations in some pretty creative ways. 

Single Thread, Kyle and Katina Connaughton’s high-end restaurant, farm and inn in California’s Napa Valley, which opened in December, is using technology to fundamentally support an atmosphere of effortless hospitality.

The largest players in the restaurant reservation space are evolving to offer a lot more than online booking for restaurant operators. 

And restaurant shipping has taken off, especially as American consumers become more comfortable with the idea of ordering food online. 

If you live in Los Angeles and you really need a slice of Lou Malnati’s Pizzeria Chicago deep-dish, you can have it — at least in a few days. It’s yet another opportunity for incremental off-premise sales. 

If, as a business owner, you’re resisting the pull of the restaurant technology vortex, it’s probably time to give up and jump in. 

It’s not only about making your customer’s life easier, it’s also about making your life easier, and that of your staff.

In today’s world, it’s not enough just to be a smart operator. Better to be a smart operator who is tech enabled.

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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