By Alan Philips, Alpha Books, $19.95
May 17, 2012
Have you been thinking about hitting the road with your own food truck, but you’re not quite sure where to start? A first good step would be to pick up The Complete Idiot’s Guide to Starting a Food Truck Business. Despite the book’s name, there’s nothing idiotic about the advice given here, which is surprisingly comprehensive about how to succeed in a business that sprouted in Los Angeles before spreading across the land.
Starting a food truck business is broken down into four parts and covers everything from food truck basics to choosing the right concept, style of food, type of truck and the locations where you should set up shop. It also explains what regulations you need to know, how to prepare your business plan and how to secure financing and licensing.
It doesn’t take long after you’ve dug into the book to realize that all those romantic notions you’ve had of operating a mobile foodservice business must be replaced with a strategic plan that includes hiring and managing your staff, creating an inventory, maintaining food safety, building your clientele, marketing to customers and much more. If you it make through the entire 280-page book and still want to operate a food truck, then maybe you were born to do exactly that.
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