Growth planned for Easy’s, Nighthawk and Paperboy Pizza
The Los Angeles-area restaurants operated by J. Fall Group have been acquired by growing K2 Restaurants, the company announced Thursday.
Terms were not disclosed.
Created by Jeremy Fall and Henry Costa, J. Fall Group operated the concepts Nighthawk Breakfast Bar, and fast-casual variant Nighthawk: A.M.; Tinfoil: Liquor & Grocery; and Paperboy Pizza, as well as the bar-focused diner Easy’s — described as a “twisted love child of Tupac and the Fonz”— which opened last year in the remodeled Beverly Center mall.
Photo: K2 Restaurants
The acquisition includes yet-to-debut concepts by J. Fall Group, which include the Waco, Texas, restaurant Chapter, described as old-school Italian with new-age face lifts in a historic church, and the 1970s-themed speakeasy called Jukebox, which will be inside Chapter.
Jeremy Fall, a prolific entrepreneur who got his start as marketing and promotions manager of the Avalon in Hollywood at age 16, will remain creative director for the original concepts for the next year, the company said.
Photo: K2 Restaurants
“Jeremy Fall has created a series of restaurants that I love and remind me of my favorite eateries from my youth,” said John Kolaski, CEO and owner of Los Angeles-based K2 Restaurants, in a statement. “The ’90s diner atmosphere of Easy’s, the rock-and-roll persona of Paperboy Pizza, and having breakfast for dinner at Nighthawk are all distinctive culinary experiences that we plan to expand and grow across the country.”
Photo: K2 Restaurants
Paperboy Pizza is described as a “neighborhood pizzeria taken over by rebellious punk rockers,” located in the Santa Monica, Calif., food hall in which K2 has been growing its stake.
Last month, the group announced a partnership with Michael and Bryan Voltaggio to grow their fast-casual concept STRFSH, which also operates in The Gallery Food Hall, where K2 operates Azulé Taqueria.
Photo: STRFSH
K2 is also a collaborator on the upcoming Supertoro bento-box concept coming to The Gallery this summer.
The original location of Tinfoil: Liquor and Grocery — part liquor store and part deli — was not part of the acquisition, though K2 acquired the rights to the brand and future locations, the company said.
Fall said in a statement, “The vision for J. Fall Group was to create a family of Americana-inspired restaurants that didn’t follow any food trends and were nostalgic of our childhoods. We wanted to deliver an emotional connection to diners by offering breakfast for dinner over a Tupac record, or food porn Viewmasters on the tables, and elevate the guest experience without requiring a high price tag.
“Having K2 step in will help pour gasoline on the fire and expand our playground across the country so that we can open our doors to more people,” he added.
Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout
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