Elite Restaurant Group cites disappointing sales performance
Los Angeles-based Elite Restaurant Group on Monday confirmed the closure of 11 restaurants in Texas operating under the brand Daphne’s Mediterranean.
Until last year, the restaurants were owned by Noon Mediterranean, which previously operated under the name VertsKebap. Elite, which also owns the restaurant concepts Slater’s 50/50, Patxi’s Pizza and Daphne’s Inc., acquired New York-based Noon in a bankruptcy deal last October, and this year converted the restaurants to Daphne’s.
The rebranded restaurants operated as somewhat of a hybrid, with Noon Mediterranean’s build-your-bowl menu alongside signature Daphne’s dishes.
But the experiment only lasted a few months before the decision was made to close the 11 restaurants in Austin and Dallas.
David Eldredge, Elite’s director of marketing, said in a statement, “While we are very proud of our ability to offer customers in the state a fun, fresh and delicious Mediterranean dining experience, we decided that the sales performance of these locations was not up to our expectations. As a result, we decided to close these locations, but are actively pursuing options to grow our business in Texas with Daphne’s national development plans in the near future.”
Elite operates 49 restaurants across its various brands, including 21 Daphne’s in California, 11 Slater’s 50/50 and 17 Patxi’s.
Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout
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