New restaurants typically spend significant dollars on pre-opening marketing activities, but now there’s a less-expensive way to let customers know you’re going to be open for business. In this podcast, RH contributor Wil Brawley of Schedulefly (http://www.Schedulefly.com), a company that provides web-based restaurant staff scheduling software, quizzes Jeremiah Higgins, owner of Santa Barbara, CA seafood restaurant Arch Rock Fish, about how he used inexpensive social media marketing to get his concept off the ground.

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