How To Brand Yourself

Be proactive. It’s not others’ responsibility to notice you.

If you’re not willing to stand out, you won’t be noticed.

Being visible is not bragging. It simply lets others know who you are and the value you bring.

Ask yourself this question—Who Will Wear Your T-Shirt?

The goal is to let your brand become a vehicle for your most authentic self.

This is how you’ll distinguish yourself from others who do similar work, affirm your true identity, highlight your talents, and establish your reputation in business.

Build a brand that is absolutely geared to you and no one else.

Avoid generic brand statements such as: hard worker, fast learner, problem solver, good attention to detail, dynamic leader

Your job isn’t always part of your brand.

Look outside your department and/or company.

Refuse to be labeled with a brand you don’t want or that no longer serves you well.

Don’t waste your lunches—networking should be your mantra.

Get to know those who can help you build your brand.

Don’t practice “911” Networking.

Get a mentor or a personal board of advisors.

Always look for ways to enhance or develop your product—you.

Manage your calendar wisely. Spend more time on things that improve and strengthen your brand. You are what you spend time on.

Committees, task forces and special projects are all excellent ways to promote your brand and enhance your visibility.