Sponsored By

Menu prices continued to decelerate in December

The food-away-from-home index was at 5.2% in December, continuing to cool from its 8.8% peak in March 2023.

Alicia Kelso, Executive editor

January 11, 2024

2 Min Read
Tipping-Fatigue.jpeg
Menu prices continue to cool from a 8.8% peak in March 2023.Photo courtesy of GetUpStudio/IStock/Thinkstock

Restaurant prices in December remained elevated by 5.2% compared to the same period in 2022, but they cooled by 10 basis points from November’s 5.3% increase, according to Consumer Price Index data released Thursday morning from the U.S. Bureau of Labor Statistics.

The food-away-from home index rose 0.3% in December after rising 0.4% in November. Full-service meals were up 0.3%, or 4.5% year-over-year, while limited-service meals were up 0.4% month-over-month and 5.9% year-over-year. Comparatively, food-at-home prices (grocery/supermarket) were up just 1.3% on the month, well below the Federal Reserve’s 2% target rate for inflation. Combined, food prices rose by 2.7% year-over-year and, though they remain higher than they were two and three years ago, they were below the overall pace of inflation in December, which inched down to 3.9%.

December marked the 10th month in a row for restaurant pricing to outpace grocery pricing. According to Kalinowski Equity Research, no such months existed in all of 2022 and the gap between the two categories – 390 basis points – is now the largest it’s been in several years. President/CEO Mark Kalinowski does not expect the gap in favor of grocery to meaningfully widen, however.

Still, as menu pricing continues to cool, same-store sales are expected to moderate. But lower restaurant prices could also buoy traffic, which has been negative at most concepts since late summer 2023. That said, the consumer is expected to soften this year after several years of inflationary pressures and will likely be more value conscious, according to Fitch Ratings directors Bill Densmore and David Silverman.

Further, such pricing deceleration is likely to be short lived for concepts in California bracing for April 1, when California’s AB 1228 goes into effect. The legislation raises the minimum wages for QSRs to $20 an hour and is expected to impact other segments as well, and many public companies with a presence in California have noted they will take more pricing to combat the change.

Contact Alicia Kelso at [email protected]

About the Author

Alicia Kelso

Executive editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

Subscribe to Our Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.

You May Also Like