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Blue Star Doughnuts LLC seeks Chap. 11 bankruptcy protection

CEO Katherine Poppe of 7-unit Portland-based artisanal brand says COVID-19 shutdown’s effect ‘was immediate and catastrophic’

Ron Ruggless, Senior Editor

August 31, 2020

2 Min Read
Blue Star Donuts Crop Bankruptcy Nancy Luna Photo.jpg
Signage at a Blue Star Donuts location in Portland, Ore.Photos: Nancy Luna

Blue Star Doughnuts LLC, which has seven artisanal Blue Star Donuts shops in Portland, Ore., and Southern California, has filed for Chapter 11 bankruptcy protection, blaming coronavirus lockdowns for its financial condition.

Blue Star Dounts Embed.jpegBlue Star filed bankruptcy Wednesday in U.S. Bankruptcy Court for Oregon, citing assets of between $1 million and $10 million and liabilities in the same range.

Katherine Poppe, CEO of Blue Star Doughnuts, said in the filings that “the effect of the COVID-19 shutdown was immediate and catastrophic.”

All of its retail locations were closed, she said, and “production was completely halted because we had no outlets to sell our doughnuts, and because the company’s inventory was exhausted on a daily basis, the company’s revenues completely disappeared overnight.”

Poppe said she met with management and the company had “a stark choice: either make a sharp pivot of its business model from exclusively retail-driven sales to incorporate wholesale and e-commerce delivery or face a paralyzing future.”

She said she has focused on developing a new business model, which she called “Blue Star 2.0,” to diversify the company’s revenue by building out a wholesale and e-commerce delivery operation, “while at the same time continuing to deliver fresh doughnuts on a daily basis through a potentially scaled-down retail footprint that will depend in part on the pandemic’s trajectory over the second half of 2020 and perhaps even into 2021.”

The bankruptcy filing’s creditor lists included a Paycheck Protection Program loan with Zions Bancorporation of Portland for $545,000.

Blue Star in June, according to a report in Oregon Live, announced the pandemic had forced the company to close its 2-year-old headquarters in downtown Portland. The bankruptcy petition outlines the company’s dispute with that headquarters lease.

The donut shop now has four Portland-area locations and three in Southern California.

For our most up-to-date coverage, visit the coronavirus homepage.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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