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Tocaya Organica names Rudy Sugueti as operations chief

CPK veteran joins division of The Madera Group

Ron Ruggless, Senior Editor

August 2, 2019

1 Min Read
Tocaya Organic Beverly Center Madera Group.jpg
Tocaya Organica

Madera Group COO Rudy Suguetti.jpegFast-casual Tocaya Organica, a 15-unit division of the The Madera Group LLC, has named Rudy Sugueti (left) as chief operating officer, the company said Thursday.

The Los Angeles-based Madera Group, which also owns the upscale Toca Madera, said Sugueti previously served as senior vice president of global development and operations at Playa Vista, Calif.-based California Pizza Kitchen.

“I look forward to continuing to build on the great success the company has achieved over the past three years and use my experience to guide The Madera Group during their rapid expansion phase into markets outside of California and Arizona, and potentially internationally,” Sugueti said in a statement.

Sugueti’s appointment comes after other executive changes earlier this year. The company promoted chief financial officer Mikey Tanha to the role of president and named former marketing executive Matt Smith as the group’s chief marketing officer.

Tanha, in a statement, said: Rudy's genuine connection to our brand ethos is just one example of how he’s a seamless addition to Tocaya Organica. His expertise in restaurant expansion is exactly what we need as we enter our next phase of growth and gives us a tremendous amount of confidence as we continue to enhance our leadership team."

Related:The Madera Group secures nearly $21M in funding

The Madera Group last November secured nearly $21 million in funding from Breakwater Management to accelerate growth of its chef-driven Mexican food brands.

 The Madera Group, founded in 2013, has Tocaya Organica locations in California and Arizona. Toca Madera is in West Hollywood, Calif., with locations slated for Scottsdale, Ariz., and London.

Update Aug. 2, 2019: This story was updated with a statement from The Madera Group president and information on the operations role.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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