Restaurants Rise leadership discussion with Elizabeth Blau focuses on a return to innovation
Blau and NRN’s Bret Thorn discuss ways restaurateurs can tap into creativity, resilience and inspiration to stay afloat during unprecedented times.
Before Elizabeth Blau arrived in Las Vegas in the 1990s, the city’s culinary claim to fame may have been $3 shrimp cocktails. It’s been a while since those limp shrimp days, but Vegas certainly wouldn’t be where it is without Blau, founder and CEO of Blau Associates.
At the beginning of Restaurant Rise’s second round of sessions this summer, NRN Senior Food & Beverage Editor Bret Thorn made mention of Blau’s impressive work for the industry, and then got right into the conversation: the current “fight for survival for restaurants,” as Blau called it, drawing from her experience with her own farm-to-table restaurant, Honey Salt.
“The landscape that we’re in now is just really catastrophic, so what you can do is focus on your community and focus on your business,” Blau said. “We’ve had to be adaptable. Fortunately, we haven’t had to close Honey Salt. We’ve converted to more takeout, delivery and home meal kits; we set up a marketplace selling toilet paper and flour when those things were scarce. This [pandemic] is something I’ve never encountered in my career, and I hope to never confront it again.”
Making guests feel safe and secure has taken on a role in hospitality also never seen before, Blau pointed out: “I never thought I’d have to market my cleanliness, but that’s important for people to see.”
Thorn asked Blau about safety measures implemented at Honey Salt, and Blau mentioned temperature testing every day at building entrances, and extensive manuals from Vegas hotels outlining even more safety measures.
Also, Blau has a creative seating solution involving stuffed teddy bears.
“But we try to make Honey Salt warm and cozy,” she explained. “Our son is 16 and long past the teddy bear phase, but I reached out to my girlfriends and now we have a treasure trove of bears seated at the bar and in between seats for social distancing.”
On seeing the absurdity of it all: “You have to make it light,” Blau said. “The situation is dire. Natural crises…what happened in Beirut…we just try to provide a little good news within our walls.”
Speaking of within the walls, Blau said her heart goes out to her restaurant industry peers in cities where dining rooms are currently closed for COVID concerns. Patios can only go so far in keeping a restaurant healthy, she said.
“Patios are nice, and it’s nice weather now in New York, but winter will be here soon,” Blau said. “And in Vegas, it’s 104 degrees so you can’t eat outside then.”
Innovative at-home dining experiences are a way for restaurants to serve families with hospitality, just in a different way, Blau emphasized, pointing out her Secret Burger program, in which a mixed box of prepared ingredients and easy DIY menu items arrives as a whole dinner from the comfort of the customer’s home. This program is happening at about 20 restaurants Blau consults for.
Revamping menus so they can make the journey from kitchen to delivery at home is another area of focus in the restaurant survival game. Blau said she hopes sustainability isn’t lost in the packaging.