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Max Hardy of Coop Detroit restaurant feeds those in need while waiting for business to return

The chef gets creative with food donations

Bret Thorn, Senior Food Editor

June 12, 2020

3 Min Read
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Detroit native Max Hardy trained in Florida and New York before returning home to operate restaurants including River Bistro, which had a two-year run, and Coop Detroit, a Caribbean restaurant that’s part of the Detroit Shipping Company food hall.

He closed Coop when the coronavirus pandemic hit, and began working with an array of organizations to help feed people in need.

He gets paid for each meal from a partnership between AT&T and World Central Kitchen to prepare meals for front-line workers and groups including the Detroit Rescue Mission, Alternatives for Girls, the Neighborhood Service Organization and Henry Ford Hospital .

“It’s $10 a meal, so if you keep your food cost low you can put a couple dollars in the bank to pay your bills. Or some of them, at least,” he said. “My landlord gave me a break for the past two months, so that’s been helpful, but the other bills don’t stop.”

He’s been making between $2,500 and $5,000 per month doing that, as World Central Kitchen funding is spread out to different restaurants, “to make it fair for everyone.”

“It’s tough to see how this has impacted so many small businesses, and restaurants in particular in the city,” he said.

Hardy laid off all of his staff until late May, when he reopened Coop for curbside pickup and delivery, but his usual customers from the suburbs aren’t coming into the city, office workers are working from home and school’s out at the two universities nearby, so revenue’s down around 85%.

“I’ve been in the kitchen cooking every day. … but it hasn’t been promising like I thought it would be,” he said. “But I’d rather do that than sitting in the house, twiddling my thumbs, worrying and stressing about how to make it work.”

max-hardy-2.jpgThe business he is getting is mostly from family and friends, who have helped drum up traffic via social media.  

“I’ve been asking people who come to tag us and share and give us love on social media,” he said.

Hardy’s not sure what reopening’s going to look like when that happens, especially as part of a food hall.

“How do you have that with four other restaurants, communal seating and communal bars? … It’s going to be quite interesting to see how we make it back,” he said.

Meanwhile, Hardy’s getting funding from other organizations, too, including the MGM Grand Detroit casino and a generous donation from the former president of the New York Food Bank so he can buy food to cook. Other restaurant’s, including Kuzzo’s Chicken & Waffles, Bangkok 96, The Block and Flood’s Bar & Grill also help supply food, along with Detroit Rescue Mission, a local urban farm and distributors Sysco and Gordon Food Service.

“Whatever they bring me, I cook,” he said.

“Typically we’ll get product in on Friday or Saturday and I’ll make the menu for the week, and then when people just bring in random product we’ll just pivot and I’ll say, ‘Hey, let’s take this bread and make a panzanella, or bread pudding,’ or ‘Let’s make stuffing for the turkey that somebody brought in’.”

max-hardy.jpgAs demonstrations started in protest against the murder of George Floyd by Minnesota police, he started feeding protestors and anyone down on their luck at the bus station.

“I felt bad … hearing about all the crazy stuff that was going on with the police brutality,” he said. “I just wanted to lift their morale.”

But it’s not all gloomy. Hardy said he’s been having fun getting creative with the food that comes in, making do with what he has.

“It’s Hell’s Kitchen every day.”

This is part of our Stories from the Front Lines series.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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