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Japan-based udon noodle chain to make U.S. debut

Fast-casual Marugame Udon to bring udon robots to LA

Lisa Jennings, Executive Editor

August 21, 2017

1 Min Read
Marugame Udon food
Felix Hsieh

Another massive international restaurant chain is planning a U.S. debut in Los Angeles next month, this time with robots.

Marugame Udon, a fast-casual, cafeteria-style customized noodle concept with nearly 1,000 units across Japan and 13 other countries, is scheduled to open on Sept. 14.

The concept uses an imported machine that mimics the process of making handmade Sanuki udon noodles by kneading, cutting, boiling and cooking noodles in front of guests in open kitchens.

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The 2,500-square-foot restaurant will be the first of many planned by Marugame Udon USA LLC and Toridoll Dining California LLC, founded in 2006 as Dream Dining California LLC. It is a subsidiary of Toridoll Holdings Corp., a public company in Japan.

“Marugame Udon is presenting traditional Japanese cuisine in an entirely new light and bringing this to the forefront,” Jun Goto, president and CEO of Toridoll Dining California LLC/Marugame Udon USA LLC, said in a statement. “We’re excited to combine authentic flavors without sacrificing individuality.”

Guests can customize noodles to order, and the menu includes tempura, rice bowls and drinks. Noodle bowls start at $4.50, or $2.90 for rice bowls — with free toppings — and $1 for tempura, including chicken, fish, shrimp, squid and vegetables.

Executives did not indicate growth plans, but said the goal is to expand across the U.S.

Also in September, in nearby Orange County, Calif., Yang’s Braised Chicken and Rice is scheduled to make its U.S. debut. Yang’s has about 6,000 locations in China, Australia, Singapore and Japan. 

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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