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Meet the newest virtual restaurant brands from indies and celebrities across the country

Independent restaurants are continuing to turn to delivery-only concepts as an additional revenue source

Holly Petre, Assistant Digital Editor

May 12, 2021

5 Slides
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Virtual brands continue to flood the market amid the restaurant labor crisis and slow pandemic recovery. Lower start-up costs mean lower risk and more room for experimentation.

Citizens Food Hall, the newest virtual food hall from ghost kitchen company C3, announced its opening date for late summer 2021, along with a few new brands. That will join the company’s other food hall, The Graduate food hall, which was created in collaboration with Graduate hotels.

Recently, well-known chefs and celebrities have been getting into the virtual brand game. In the last roundup, we mentioned the new Jose Garces concepts in Philadelphia that are occupying a virtual food hall there. The latest food-focused celebrity to unveil a new delivery-only concept is Gwyneth Paltrow, who has turned her Goop brand into a virtual restaurant in Los Angeles.

See the latest virtual brands from the industry.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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