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Crave Hospitality Group’s Scott Howard shares tips on getting food to travel well

The virtual-food hall in Boise, Idaho, is mastering the art of kitchen-to-door steak

Bret Thorn, Senior Food Editor

January 19, 2021

1 Min Read
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Scott Howard is co-founder and chef of Crave Hospitality Group, which runs Crave Collective, a virtual-food hall concept that teams up with restaurateurs from around the world.

Currently with one location, in Boise, Idaho, but with more to come in Salt Lake City, Utah; Scottsdale, Ariz.; Dallas and beyond, the Crave Collective is a vast space with 16 kitchen suites run by 16 restaurant operators. Their food is all ordered from the same app, sent by conveyor belt to the same expediting team, packaged and delivered by their own fleet of drivers — no third-party delivery allowed — directly to the people who ordered it.

The challenge, as with all food delivery, is making sure that hot food arrives hot, cold food cold, and all of it with the texture it was intended to have. To make that happen, Howard has his own research & development team to figure out which type of packaging works best for which type of food, and sometimes to acknowledge that some food just doesn’t travel well and remove it from the menu.

In this conversation, Howard shares the work he has done to make sure steak arrives at the right temperature and that burgers still resemble burgers when they arrive at guests’ doorsteps. He even discusses new developments in French fry delivery.

 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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