At 1,500 units and growing, Applebee’s is casual dining’s big kid on the block. Lookin’ Good in the Neighborhood Behind the folksy charm of its neighborhood eatery concept, characterized by hearty American grill cuisine and a cozily cluttered decor of local memorabilia, lies a corporate powerhouse that, last year, topped the casual dining segment in Technomic’s Top 100 chains. Applebee’s International, backed by a formidable management team, towers above the pack with 2002 systemwide ...

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