Yes, the majority of your potential customers use the Internet to look for information about your restaurant. But only a tiny fraction uses social networking sites or Twitter to do it....More
If you aren't already engaged or planning to be engaged on social media, time to wake up. It's now an expected part of your marketing mix, and ignoring it means you are probably leaving money on the table....More
Restaurant customers and operators love Open Table’s online reservation service. Will new players that offer the same service for less—or free—shake up the reservations market, and cut operators’ cost to the bone?...More
You might want to hold off on formulating your restaurant's healthy dining strategy until after the Food and Drug Administration releases the final rule that will govern how calorie counts must be displayed on menus....More
Wall Street analysts poring over deal giant Groupon’s Initial Public Offering (IPO) documents express worry about merchant and customer fatigue....More
Discount deal sites like Groupon.com, LivingSocial.com and Restaurant.com have grown like wildfire over the past few years. Will this trend continue?...More
You can’t stop derogatory reviews of your restaurant from appearing online. But is there anything you can do if one of your employees goes on a social networking site and posts complaints about your restaurant?...More
Does it matter to you that experts think mobile devices could have a big impact on the point-of-sale (POS) system market this year? It should if you’re looking to ditch your restaurant’s current POS system for one that does more...More
Posting deals on your restaurant’s Facebook page, Twitter account or any of the other estimated 200 social media outlets available gets you in the game. But how many of these offers ever reach potential customers?...More
Looking for a smarter way to participate in—and profit from—the group coupon craze? Check out what Portland, OR, restaurant owner Adam Milne has done...More
