When skyrocketing gasoline prices first began to put the squeeze on consumer discretionary spending, logic told you, and a survey by Chicago-based foodservice prognosticator firm Technomic, Inc. confirmed, that restaurant meals would be the first thing cut from many household's budgets. A quickie overnight survey conducted by Technomic in late August (pre-Katrina and pre-Rita) found 18 percent of consumers saying they had already slashed their spending at quick-service restaurants because ...
Register to view this article
Why Register for FREE?
Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.