Ten years ago, at age 31, this Rumson, NJ, native, a Wharton MBA, opted out of a career in health care consulting to open her restaurant. She’s guided it through three chefs, each having a much-different style, without skipping a beat. Three years ago, she opened 1,000-sq.ft. gourmet takeout spot Fork:etc. next door to the original. Her new book, Folklore (Temple University Press; $35) relates the history and recipes that have caused publications like Philadelphia Weekly to conclude that ...

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