ROLLING: Culinary travelers take on Europe. If you want to drive extra revenue for your restaurant, you've got a juicy new target to go after: culinary travelers. We didn't know just how big this group was until the Travel Industry Association of American did research to define it. Their findings: 12.6 million leisure travelers say they travel specifically to participate in culinary or wine-related activities. Even better, this emerging demographic has a lot of money to spend, and ...
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