T.G.I. Friday's mobile ordering app
Online marketing influences only a small percentage of restaurant visits—6 percent—according to NPD Group research. But cyber marketing is an effective way to bring in new guests. Consider that of that 6 percent, about a quarter were first-time visitors to a restaurant, more than twice the overall incidence of first timers. Perhaps not surprisingly, casual-dining restaurants benefit most from online marketing, NPD figures suggest. While the casual-dining segment ...
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