4. For more credibility, make your ad look like news or an advertorial rather than a traditional ad. Educate readers in the advertisement so that they want to learn more and see you as an expert. Include a list of important points for the customer, such as “The five things you should know about eating organically in restaurants” or “Why it’s important to eat local produce.” There is a lot of competition for people’s attention these days. Don’t ...

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