Offering a daily deal through Groupon has been an act of faith for most restaurant operators. There was no real way to know how many deal-driven customers eventually returned to purchase meals at full price. Now Groupon has come up with a tool that gives operators some insight as to how well their daily deal promotions performed. Groupon’s tool is known as the Merchant Impact Report. It’s meant to give merchants like restaurant operators some clarity on key performance ...
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