Shouldn’t customers be friends?

For more years than I can remember, I’ve had a security system on my house. I’ve been with the same security company so long, that the keypad to turn the alarm system on and off has worn out. When I called to have it replaced, a service representative explained that there would be service charge to have someone come out and replace the keypad. I explained to them that I’ve been their customer for years and that they should send someone out to replace the pad for free. I ...

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Discuss this Article 3

douglas@quickcue.com
on Nov 28, 2012

Thank You! Thank You! Thank You! This is a great article about the value of relationships. In today's lean economic times, people want to feel good about spending their money to eat out. Guests want to know that they matter.
I have felt exactly the way you do for a while. Restaurants need to invest more in to knowing their guest better. It is all about the guest experience. Can't it all be like "Cheers."
Thanks Again!

harryo15
on Nov 29, 2012

We do know the value of regular customers and we love them! We're open for lunch and dinner 5 days a week, so that's 10 shifts. We have regulars that come in 4, 5 or even 6 of those shifts! I'm the chef so I'm biased and I think its the food, but the service is great too. But I know everybody is coming back to talk to my wife, who is the hostess/bartender/server. She remembers peoples names, their kid's names, their stories, what they like to drink, etc, etc. Its a big plus for our restaurant. I was thinking about doing an "Inner Circle Club" to give the regulars a bonus by inviting them to Inner Circle only events.

Paulv
on Feb 21, 2013

That's the difference between Hospitality and Service

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