Places like Starbucks, Dunkin’ Donuts and McDonald’s already sell oceans of iced coffee in the summer, getting a premium price for it. Now new survey results suggest that full-service restaurant operators can boost sales of these cool, caffeinated concoctions simply by offering plenty of flavored options in addition to plain iced coffee. It’s a proven formula. The big chains offer a wide variety of flavors for iced coffee and iced coffee-based drinks—nine alone at ...
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