Fabio Viviani, perhaps more so than any Top Chef contestant, works tirelessly on burnishing his personal brand. He owns two restaurants in the Los Angeles area, has partnered with Yahoo! on an internet cooking/lifestyle show, Chow Ciao!, has deals with Bialetti Cookware and Bertolli Olive Oil and is poised to release a new cookbook. Now Viviani has teamed up with Chicago-based DineAmic Group on Siena Tavern, a 10,000-square-foot rustic Italian spot that opened recently in the city’s ...

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