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Chili's tabletop ordering system helps boost checks

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Megan Rowe

September 18, 2013

1 Min Read
RestaurantHospitality logo in a gray background | RestaurantHospitality

You might think Chili’s Grill & Bar is rolling out tabletop tablet ordering systems to improve ordering efficiency and possibly cut back on labor. But there’s an important added bonus to the new systems, according to Bloomberg Businessweek: higher tabs.

Restaurants where the tablets were tested saw appetizer sales jump 20 percent, despite the fact that appetizers weren’t listed separately on the tablets. Dessert orders at the test sites, thanks to the power of suggestion and mouth-watering photos, spiked about 30 percent. Even tips climbed by 15 percent, probably thanks to a default suggestion of 20 percent.

About the Author

Megan Rowe

Megan Rowe (@ontherowed) is an award-winning business writer and editor based in Cleveland. She has written extensively for foodservice, lodging and meetings publications and websites. Before launching her own editorial services firm, Rowe was a staff editor for Restaurant Hospitality for more than a decade. She is an avid cook, photography hobbyist and intrepid world traveler.

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