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Thompson Hospitality unveils restaurant group brand

Foodservice management company plans concept expansion as well as gift card and loyalty programs

Ron Ruggless, Senior Editor

August 20, 2024

2 Min Read
Thompson Restaurants' concepts include this Hen Quarter Prime in the District of Columbia's Buzzard Point neighborhood.Thompson Restaurants

Thompson Hospitality is launching the Thompson Restaurants division as it plans to expand locations and to introduce a loyalty and gift card program, the company said Tuesday.

The Reston, Va.-based company, one of the largest minority-owned foodservice management companies in the United States, expects to launch the loyalty program in 2025, according to a press release.

Thompson_Restaurants_Logo.jpg

Thompson Hospitality is launching the Thompson Restaurants division as it plans to expand locations and to introduce a loyalty and gift card program, the company said Tuesday.

The Reston, Va.-based company, one of the largest minority-owned foodservice management companies in the United States, expects to launch the loyalty program in 2025, according to a press release.

"It is a favorable moment to focus on the restaurant industry, despite the unprecedented challenges it faces," said Warren Thompson, Thompson Hospitality founder, said in a statement.

"While many might view this as an inopportune time to invest in the industry, we see it as a unique opportunity,” Thompson continued. “These challenges necessitate leadership from seasoned companies. With 32 years of experience and a diverse portfolio, Thompson Restaurants is uniquely positioned to navigate and capitalize on this landscape."

Thompson’s company has more than 70 locations across 14 brands, Thompson Restaurants is set to strengthen its presence in the District of Columbia-Maryland-Virginia region as well as South Florida, and Columbus, Ohio.

Along with the launch of the new restaurant group brand, the company plans to introducr universal gift cards, which was made possible by a modernized technology stack.

“This initiative will enable the team to offer one gift card that works across all Thompson Restaurants brands, a unified online ordering system regardless of the location, and a single loyalty program that allows guests to earn points towards exclusive experiences at every Thompson brand,” the company said. The gift card-loyalty program is scheduled to launch in 2025.

In the past year, Thompson Restaurants has opened Milk & Honey and Makers Union at the District of Columbia’s Wharf project, four new Wiseguy Pizza locations, Hen Quarter Prime, and CUT 132 in Columbus, Ohio. Planned new markets include Virginia Beach, Va.

Thompson said Alex Berentzen had been named chief operating officer of the restaurant division. Previously, Berentzen served as president and COO at Organic Krush Lifestyle Eatery and worked at Fox Restaurant Concepts and Wegmans Food Markets.

"As we expand Thompson Restaurants beyond the D.C.-metro, Columbus, and South Florida areas, we remain deeply committed to the foundational pillars that Thompson Hospitality was built on," Berentzen said.

Thompson, founded in 1992, operates restaurants in Maryland, Virginia, Washingtonm D.C., Ohio and South Florida. Brands include Makers Union, Matchbox, Hen Quarter, Milk & Honey, and Wiseguy Pizza.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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