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Seamore’s plans first expansion outside New York City

The sustainable seafood concept to open in D.C. area this summer and in Conn. next year

Bret Thorn, Senior Food Editor

April 13, 2022

 

Seamore’s, a casual-dining seafood chain based in New York City, is building its first restaurant outside of its home market in the Washington, D.C., suburb of Clarendon, Va., and it’s designing another location in Darien, Conn., CEO Jay Wainwright told Restaurant Hospitality.

He said the D.C.-area restaurant would open “in August, probably,” and he’s currently looking for a chef from the area to work with the region’s seafood suppliers.

The Darien location is likely to open in spring of 2023, Wainwright said.

Seamore’s was founded in 2015 as a restaurant focused on offering sustainably caught seafood, mostly from the New York City area. A centerpiece of each restaurant is its Landing Board, which indicates what fish is available during each meal period.

The menu has since expanded to include sustainably farmed fish and shrimp, including local steelhead. Wainwright and founder Michael Chernow have said aquaculture is an essential part of the conversation around preserving the wildlife in our oceans.

Menu items at Seamore’s include the Reel Deal, which features guests’ choice of a fish from the Landing Board and seasonally changing vegetable side dishes and choice of sauce.

Higher-calorie items such as fish & chips and a new fried Buffalo shrimp are available, too, and its churro ice cream sandwich is a very popular dessert.

Much of the New York City restaurants’ fish comes from nearby Long Island Sound, but the offerings in Clarendon will be different, Wainwright said.

“It’s really important that we’re connecting with a different supply chain in Clarendon than we are here in New York City,” he said. “So that’s what’s really exciting. We take the overall package of this brand and then we’re going to plug in a different set of seafood. We will have much more local Chesapeake/Potomac-based seafood.”

Seamore’s most recent new restaurant is on Manhattan’s Upper East Side, which opened in January during the surge of the omicron variant of the novel coronavirus.

“I thought maybe this was the worst decision I’d ever made, opening in the middle of omicron,” he said. “but this restaurant’s been a home run since day one. It’s legitimately awesome.”

Other locations have struggled, he acknowledged, including the ones in Midtown Manhattan and at Brookfield Place in the financial district.

A Seamore’s in the tourism-driven Manhattan neighborhood of Nolita has closed.

“It has not been an easy winter,” Wainwright said, but he added that he’s optimistic about the future.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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