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Naples’ iconic L’Antica Pizzeria da Michele to open first U.S. unit

Developer plans ten more North America locations

Lisa Jennings, Executive Editor

April 26, 2019

2 Min Read
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L’Antica Pizzeria

L’Antica Pizzeria da Michele — made famous by the book and movie “Eat Pray Love” — is scheduled to make its stateside debut this May in Los Angeles.

Restaurateur and designer Francesco Zimone has acquired area development rights for the concept in the United States, Canada and Mexico under L’Antica Pizzeria Da Michele USA LLC, and he plans to open 10 units over the next decade, and ultimately as many as 50. He is currently looking for a location for No. 2, which will likely be in the Los Angeles area or New York City, Zimone said in an interview with Restaurant Hospitality Thursday.

Francesco Zimone

Photo: L’Antica Pizzeria

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Zimone, who has a background in finance in Italy, came to the U.S. in 2001 to work in film production and finance, but later found himself moving into design and home renovation, as well as the promotion of Italian cuisine with Academia Barilla. Last year, he took over the former Café des Artistes restaurant to bring L’Antica Pizzeria to Hollywood.

The concept — which has locations in Japan, the United Kingdom, Spain and Dubai, in addition to about six in Italy — is known for its simple Neapolitan-style pies, with a thin, leopard-spotted crust cooked very quickly in an extremely hot stone oven.

“It looks easy, but it’s extremely difficult,” said Zimone. “It takes passion.”

Pizzaiolo Michele Rubini, also a partner, who trained in Naples, will serve the classic marinara and margherita pizzas initially, with plans to expand the menu later to include salads and more.

Photo: L’Antica Pizzeria

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“We’re here in Southern California, so avocados are welcome,” Zimone said.

The blue-tiled pizza oven is housed in a glassed-in room off the patio, to allow guests to watch the pie-making process.

The 3,000-square-foot indoor/outdoor location in Hollywood was designed by Zimone.

“I wanted to make a space where people would want to hang out. It’s my house,” he said. “At the end of the day, I believe we are not only governed by the taste of the product but that you like the valet parking, you like the entrance, you like the way you’re served and the way people take care of you.”

The restaurant will eventually offer breakfast, lunch and dinner. Beer and wine will be available initially, with a full bar to come.

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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