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Kroger’s Dallas division enters restaurant supply arena

New service offers local operators consistent wholesale pricing, next-day delivery

Russell Redman

April 6, 2022

2 Min Read
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Kroger Restaurant Supply is aimed at small and independent restaurants making smaller, more frequent orders, the Kroger Dallas Division said.Kroger Dallas

Through its Dallas division, The Kroger Co. has rolled out a new service to supply local restaurants.

Called Kroger Restaurant Supply, the offering connects restaurant operators with fresh food at wholesale prices, the Kroger Dallas Division said late yesterday. Kroger noted noted that service, now available in the Dallas-Fort Worth (DFW) metropolitan area, is designed to provide restaurateurs with an alternative to ordering in large quantities carrying “highly variable” pricing and requiring deliveries on a set schedule.

Kroger Restaurant Supply offers non-fluctuating, competitive wholesale pricing; opportunities to buy items by the case or unit; and seven-days-per-week delivery, according to Kroger. The company said the new service makes it easier for local restaurants to keep customer-favorite items on the menu.

“Running a restaurant has always been difficult, and today it feels like it’s harder than ever,” Jay Scherger, director of the Kroger Technology & Digital/E-Commerce Accelerator at the Cincinnati-based supermarket giant, said in a statement. “This new service will bring our fresh assortment directly to regional businesses, all at consistent prices, product availability and delivery cadence they can count on.”

Potential Kroger Restaurant Supply customers include regional restaurants, bakeries and catering companies, Kroger said. The service offers free next-day delivery on all orders of $250 or more, and businesses can order by midnight and receive next-day deliveries seven days a week.

“Supply chain bottlenecks are impacting nearly every restaurant across the country,” commented Corey Mobley, executive director of the North Texas region of the Texas Restaurant Association. “This opportunity comes at a great time for small and independent restaurants. We’re proud to work with Kroger to strengthen our industry.” 

Restaurants and other foodservice customers can make their first order at kroger.com/restaurantsupply. The website said the service offers a “wide-range product assortment” and is geared toward smaller, more frequent orders, providing “flexibility that you won’t find with other comparable food suppliers.” Businesses must submit an EIN and Texas state tax ID to begin an order.

“Like our resident shoppers, we know our commercial customers want options and solutions that offer fresh food, consistent pricing and reliability,” stated Kroger Dallas Division President Keith Shoemaker. “When our DFW restaurants think food, we want them to think Kroger. We look forward to providing this new offering and extension of our overall grocery ecosystem.”

Overall, the Coppell, Texas-based Kroger Dallas Division has more than 15,000 employees and operates 109 retail food stores.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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