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Donald Link’s Herbsaint and his other restaurants in New Orleans to reopen

The chef and owner weighs the pros and cons of returning to business

Bret Thorn, Senior Food Editor

May 19, 2020

5 Min Read
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Donald Link is gradually opening his New Orleans restaurants this week as the city attempts to emerge from the economic shutdown put in place to stem the tide of the coronavirus pandemic, but he expects it to be slow-going.

“We’re not going to be doing a ton of business,” said Link, who operates six restaurants and a private event space with business partners Bill Hammack and Stephen Stryjewski. Their flagship, the culinary landmark Herbsaint, is opening for business on Friday, serving lunch and dinner Tuesday through Saturday.

“We’re going to be doing 15%, at best, of our normal business,” Link said.

Part of the slowdown has to do with the fact that Louisiana regulations only allow his dining room to hold 25% of its normal capacity.  

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On top of that, “everyone needs to be six feet apart, so our tables need to be 10 feet apart. It’s very limited seating,” he said.

Dinner is available by reservation only, to prevent people from lining up for tables, and Link is allowing for longer turn times so that tables and chairs can be thoroughly cleaned between seatings.

Other cleanliness protocols are in place, including sanitizer stations and pump-spray bottles at wait stations, the host stand and on each table.

LRG-DonaldLink2019.jpg“Whenever [customers] feel like they need it, it’ll be there,” Link said.

Related:Meet the new socially distant restaurant experience

On top of that, only one person will touch anyone’s silverware (after washing their hands and putting on fresh gloves, of course). Instead of silverware being changed between courses, as is usually the case in fine-dining restaurants, two forks, a knife and a spoon will be rolled into each guest’s dinner napkin and placed at the table at the beginning of service.

Wine will be kept at a side table and poured for guests by a server.

A porter will be on the dining room floor sanitizing door handles, point-of-sale screens and anything else someone might touch. Leather check presenters have been replaced by a glass, where the check will be placed, and then sent to the dish room for cleaning.

All of the staff will be wearing masks.

“It’ll be different for a while,” Link said. “It won’t be that busy, crowded restaurant. It’ll be a little more subdued, but other than that, the food’s going to be great, you’ll be able to drink nice bottles of wine and visit with your friends in a more open-spaced dining room.”

It will also be a dining room without tourists, which normally make up the bulk of Link’s business, but there aren’t many of them in New Orleans or anyplace else these days.

Nonetheless, Link said it’s important for restaurants to open if they can do so safely, and he said the reservation book is starting to fill up.

Related:Stratis Morfogen of Brooklyn Chop House restaurant delivers to hospitals while planning for the future

As with the aftermath of Hurricane Katrina, which devastated New Orleans in 2005, “the fact that a restaurant is open is always kind of an indicator for people, I think, that life can move back to some sort of normalcy,” he said.

Before the pandemic struck, Link’s six restaurants — Herbsaint, Cochon, Cochon Butcher, Pêche, La Boulangerie and Gianna — and the private dining space, Calcasieu, were having their best year to date in their 20 years of operation.  

Then in mid-March all of the dining rooms had to close, although La Boulangerie and Cochon Butcher stayed open for takeout, and most of their 460 employees were laid off. Link and his partners kept around 100 employees on their payroll, and then through attrition and some more layoffs now have 67.

“It was really gut-wrenching to layoff 360 people in a day,” Link said.

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“Part of the reason why we retained that many people was to be ready for reopening, but also, these were core people that we really wanted to take care of.”.

He acknowledges that some operators had no choice but to lay everyone off, but he had learned from Katrina the importance of maintaining cash reserves, and he has used those reserves to preserve as many jobs as he could while also preserving the restaurants.

And the next few months are still going to be tough.

“We’re definitely not making money opening, at all. We’re probably going to lose more, to be honest,” Link said. In fact, he projects that they’ll continue to lose money for at least the next six months.

“There’s only one plan we could come up with, and that was to lose money,” he said.

“[But] it’s better for our psyche if we’re actually in the restaurant, working, than letting it sit closed. It’s also good for the community as well.”

Link’s not downplaying the risks of the virus, however.

“I’m not a denier or anything like that, of the crisis or how bad this is,” he said. “But we’ve had a long steady decline of new cases. Things are looking a little bit better. And obviously we need to be cautious and take every precaution that we can.”

“There’s no good options here,” he added. “I mean, if I don’t open I have to lay everybody off and nobody gets a job and the economy does not get started back up. If we feel like at any point that it becomes unsafe again, then we’ll have to cross that bridge when we come to it.”

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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