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2015 trends: Spread the word

Restaurant Hospitality editors have been watching these trends cook all year. Here are 15 trends that are ready to come out of the oven in 2015.

Jason Q. Freed, Senior Editor

December 8, 2014

1 Min Read
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What we’re seeing:

What’s the first thing we do when we’re on the road in an unfamiliar city and looking for a great dining experience? We search review sites on our phones, of course, because we trust other diners more than we trust advertisements. Savvy restaurant managers that understand this encourage diners to share photos and comments. The next step: plate your dishes and light the dining room to make the food look its best.

What they’re saying:

Bonnie Riggs, NPD Group: What Millennials may lack in buying power, they make up for in influence. They have expectations when they dine out and are quick to spread the word when their expectations aren’t met.

In the kitchen:

• At Maude, each seat in the dining room is within a comfortable, close distance to the open kitchen, so both front and back of house can interact with guests. “It’s kind of cool for us to see the guests getting excited about the food and sharing their photos and videos with their friends at the table and on their social media accounts, too,” Stone says.



“We see interesting ways people are raising money for their restaurant projects. There is a lot of money floating around for restaurants, but the idea of getting behind the chef and the restaurant is unique. Going to a Kickstarter fund gives the chef more ownership and freedom to define their concept.” —Andrew Freeman, Andrew Freeman & Co.

Next: Rise of local chains
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About the Author

Jason Q. Freed

Senior Editor, Restaurant Hospitality

Jason joined Restaurant Hospitality magazine in April 2014 after reporting and writing hotel industry news for seven years at both print and online publications. Prior, he spent five years in the newspaper journalism field and has won several awards for his writing. Jason is a graduate of the School of Journalism and Mass Communication at Kent State University.

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