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A pan-Latin concept taps flavors of South America

The fast-casual Plancha Latin Kitchen is scheduled to open in late October

Holly Petre, Assistant Digital Editor

October 24, 2019

6 Slides
Plancha interior 3.jpg

Plancha Latin Kitchen, a new fast-casual concept from former restaurant chain industry executives, is set to open in late October in Long Beach, Calif., after more than two years in development.

This pan-Latin concept is backed by former franchisees and leaders at El Pollo Loco, California Fish Grill and Mimi’s Café.

Marketed as a “fast-casual plus” concept, this restaurant will have counter service while also providing full table service once guests are seated, with servers adding items or beverages as needed.

Katie Sutton, formerly the senior director of research/development for Mimi’s Café and corporate executive chef at The Hess Collection Winery, serves as a consulting chef who helped develop the expansive menu, which includes build-your-own Latin-inspired bowls, patacones (open-face sandwiches), savory and sweet empanadas, , arepas and food cooked on the plancha.

With hospitality in mind, Plancha Latin Kitchen formed a hiring strategy around “The Experience,” which is a set of guidelines assigned by President Jorge Healy, formerly of California Fish Grill, Togo’s Eateries and El Pollo Loco. These guidelines ensure that the employees “live to serve” and are cross-trained.

“Our team thoughtfully perfected the dining experience to prevent guests from leaving their seats and waiting in line,” said Healy.

The restaurant is designed with a Southern California flair and incorporates natural elements like reclaimed wood and quartz with a communal dining table capable of seating 126.

The concept applied to be an LLC in April of 2017, something owner Endie Widjaja addressed in a statement saying “this restaurant has been in the works for years. We had our team solidified, menu conceptualized, and marketing strategy all buttoned-up — all we were waiting for was the perfect spot to debut our first location.”

The restaurant officially opens on October 30.

Here’s a look at Plancha Latin Kitchen.

Contact Holly at [email protected]

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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