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24/7 Southern California diner chain Norms debuts new prototype, Norms Junior

The new store will cater to the influx of customers who wish to have on-the-go meals amid the uncertainty of dine-in operations

Holly Petre, Assistant Digital Editor

July 1, 2020

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Norms, a 24/7 family dining chain based in Southern California, has debuted NORMS Junior, a new store prototype focusing on quick service and on-the-go ordering. The new Norms Junior opened today in the company’s West Covina location, which was modified to feature a scaled-down menu with new easy-to-transport items like breakfast bowls and sandwiches. 

The company also has plans to open five classic family dining Norms restaurants between 2020 and 2021.

“As we assess the impact of COVID-19 on the restaurant industry and what the future of dine-in service looks like, we decided it would be the perfect time for NORMS to add a new member to the family – Norms Junior!” the company said in a statement. “Norms Junior is a polished, ‘alternative service’ version of the iconic family diner that allows to meet guest needs for off premise service, added convenience and quicker service times. The new format will better fulfill current on-demand needs.”

Three new food items available at Norms Junior include the Classic Breakfast Sandwich, two fried eggs with choice of ham, bacon or sausage, American cheese on a toasted brioche bun; the Buffalo Chicken Scramble, crispy chicken breast tossed in Buffalo sauce with grilled peppers, onions and tomatoes topped with Jack and cheddar cheese; and the Kitchen Sink Scramble with bacon, ham, sausage, grilled peppers, onions, tomatoes, mushrooms and topped with cheddar jack cheese.

The 20-unit chain based in Bellflower, Calif, began as a single restaurant in 1949 and hopes that this new model, which it calls the “New Norm,” will enable growth in smaller-footprint spaces, especially given the uncertainly of dine-in operations as coronavirus cases increase in California.

See what the new prototype will look like.

Contact Holly at [email protected]

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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