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Articles on companies that have grown by building an impressive portfolio of restaurant concepts.

2018 RH 25: Rise & Shine Restaurant Group

Making long lines profitable

Gloria Dawson

September 24, 2018

2 Min Read
RH 25: Rise & Shine Restaurant Group
Johan Engman, founder and owner of Rise & Shine Restaurant GroupRise & Shine

RH25_2018_200x200_3.jpgThe 2018 class of Restaurant Hospitality's annual RH 25 looks at bold moves made by multiconcept operators — the companies that are crossing segments, shifting operations, building big or pivoting in some way. There is no ranking. These are companies to watch. See all concepts >>

HQ: San Diego

Leadership: Johan Engman, founder and owner

Systemwide sales FY2017: $14.5 million. The group’s projected total gross revenue for 2018 is $24.6 million

Concepts: Breakfast Republic (7, with another 4 coming soon), Fig Tree Café (3), El Jardín, Casa Rústica, and the forthcoming Eggies and North Park Breakfast Co.

When Johan Engman saw the lines outside of his popular San Diego restaurant concept Breakfast Republic, he saw an opportunity. A “staggering” number of customers would leave when they heard there was an hour wait. But what if he could offer them a place to grab a coffee and muffin while they waited, or skip the line entirely for a quick breakfast next door?

rise_shine3_13.jpg

Soon, he’ll be doing just that. Engman’s latest venture is Eggies, a fast-casual breakfast concept, set to open at three Breakfast Republic locations. Eggies will be built on site in 8-by-20-foot freestanding locations, many of them shipping containers. They’ll be serving up an array of breakfast foods served in mason jars.

Engman has long been a fan of a focused brand — and of breakfast. Although he started his restaurant group with the opening of Fig Free Café, which serves California fare all day, he quickly saw the appeal of narrowing down the menu. So he opened Breakfast Republic, filling what he saw was an underserved breakfast market.

Today, the restaurants serve up menu items like Oreo pancakes, lemon and coconut French toast, and boozy concoctions in irreverently designed spaces throughout San Diego, with growth planned for Los Angeles and Orange County.

Next: CH Projects

Previous: Big Night Entertainment Group

About the Author

Gloria Dawson

Gloria Dawson is a senior editor at Nation’s Restaurant News, Restaurant Hospitality and Supermarket News. She writes and edits breaking news and feature stories and conceptualizes and manages various sections and special issues of NRN magazine.

She joined the restaurant and food group in 2018 after writing for the New York Times, the Wall Street Journal, Eater and various other publications. She earned her master's degree from Columbia University Graduate School of Journalism and her BFA in art history and photography from the Art Institute of Boston at Lesley University.

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